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The Medi-Cal Incentives to Quit Smoking Project: Impact of Statewide Outreach Through Health Channels (Supplement to the American Journal of Preventive Medicine)

Publication Topics

California Health Interview Survey; 2011 California Health Interview Survey (CHIS 2011); 2012 California Health Interview Survey (CHIS 2012); 2013 California Health Interview Survey (CHIS 2013); 2014 California Health Interview Survey (CHIS 2014); 2015 California Health Interview Survey (CHIS 2015); Low-Income; Adult; Tobacco/Smoking; Medicaid/Medi-Cal

Publication Type

CHIS Journal Article

Publication Date


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​Little is known about how incentives may encourage low-income smokers to call for quitline services. Using weighted population estimates from the 2011–2015 California Health Interview Survey data, this study evaluates the impact of outreach through health channels on California Medicaid (Medi-Cal) quitline caller characteristics, trends, and reach.

Statewide outreach was conducted with health providers, Medi-Cal plans (all-household mailings with tracking codes), and public health organizations (March 2012–July 2015). For incentives, Medi-Cal callers could ask for a $20 gift card; in September 2013, callers were offered free nicotine patches. In total, 92,000 Medi-Cal smokers called, a 70 percent increase from prior annual averages. Annual reach increased from 2.3 percent  in 2011 to peak at 4.5 percent in 2014.


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Journal Article: The Medi-Cal Incentives to Quit Smoking Project: Impact of Statewide Outreach Through Health Channels

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Press Release

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California Health Interview Survey (CHIS)

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Last modified at 12/2/2018 3:32 AM by i:0#.f|uclachissqlmembershipprovider|celeste